Timing Strategic Moves

The McKinsey article about strategy and it's timing is worth a mention. The article is nicely put together with sufficient data to back the arguments. 

One of the ten pronciples of economics is "People face trade-offs" - this is so true. At this critical stage in the economy, companies with cash face even bigger trade-offs: whether to acquire companies at discounts, invest in new projects or to save cash to weather this turmoil. Well, it's a nice problem to have, isn't it?